Cossette West presented Convergence 2008, a Digital Marketing and Communications Forum on May 22, 2008 in Vancouver, BC. Savvy marketing and communications professionals from across North America learned how to stay competitive in the ever-shifting digital landscape. Insight was gained on how to manage contemporary culture’s current state and future trends from keynote speaker Grant McCracken, in his session Digital Cultures: Markets, Meaning and Brand Management. Attendees were also able to discover how to boost website traffic, maximize cross-media marketing, and the power bloggers have on brand perception. Don’t miss out on next year’s chance to get digitally charged! Details on Convergence 2009 coming soon.

In the meantime, check out this video from Convergence 2008:

Cossette Convergence


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Featured Guest Grant McCracken
Author of Culture & Consumption, professor at MIT
Leading Cultural Anthropologist, Member of MIT’s Convergence Culture Consortium Grant McCracken’s work has been covered in The New York Times and on Oprah... more >
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